Tuesday, December 2, 2008

Why is it called Flash Catalyst???

Why are the project names always better than the names the marketing department can come up with???? Thermo is now called "Flash Catalyst". Can someone explain to me why "Flash" had to be added to the name? "Flash Catalyst" imports Photoshop, Fireworks and Illustrator files and 'converts' them to Flex projects. I don't see any "Flash" in this... Why not simply call it "Adobe Catalyst" (or Ca in short)? My guess is that we'll end up in a similar naming soup like we had with the data services thing. That one has been renamed in the past as well (and I hope it will be renamed once more because the current situation is also far from logical). My 2 cents of course :)

6 comments:

Devon O. said...

Is rather misleading, but I assume it's because "flash platform" is now the official blanket term for all things .swf (http://www.adobe.com/flashplatform/). Of course, that's just my guess...

shanej said...

So when the application created on catalyst and Flex is finished does it not run on the "Flash" player???!!!......I think we have found the answer!

Matt Guest said...

my guess is that they're pushing 'Flash as a platform'
I'm almost surprised they haven't renamed Flex 4 "Flash Application Framework" or something like that.

Rob McKeown said...

Adobe is trying to make it more clear that Flex is really a way to build applications for the Flash Platform. Check out Ryan Stewart's take on it.

I agree with you though. I think "Flash Catalyst" sounds kind of cumbersome where Flex and Thermo rolled off the tongue easily.

Ria Flex said...

Thanks for the comments! Shanej if I have to believe you then Flex should have been called "Flash Flex" :)

I personally think that it indeed has to do with pushing the "Flash as a platform" idea - which might make sense TODAY. Over timer however this type of short term marketing thinking definitely gets us into alphabet naming soup...

Anonymous said...

This is no big deal - they did the same thing with Lightroom - it's part of the Photoshop family as "Photoshop Lightroom" - but everyone calls it "Lightroom"